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Digital Marketing Strategy — Harvard Business School Online

Completed Harvard Business School Online’s Digital Marketing Strategy certificate program, developing skills in customer acquisition, engagement, and data-driven marketing. The experience complemented my software engineering background with a broader understanding of digital business strategy.

Digital Marketing Strategy — Harvard Business School Online
Certificate of Completion | 2025

I completed Harvard Business School Online’s Digital Marketing Strategy certificate program, strengthening my understanding of how businesses use digital channels to attract, engage, and retain customers.

The program explored customer acquisition, brand storytelling, customer engagement, and data-driven marketing decisions. I learned how to connect marketing activities to business goals, evaluate campaign performance, and develop an integrated digital marketing strategy.

With my background in software engineering, this experience broadened my perspective on how technology, customer insights, and marketing work together to support business growth.

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Martech

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