Customer data platforms
Architecting and unifying enterprise CDPs on Adobe Experience Platform — data modeling, ingestion, identity resolution and governance.
Enterprise Architect · Adobe Experience Platform
Indra Reddy M
Customer Data · Personalization · Enterprise Architecture
Enterprise Architect & Adobe Experience Platform specialist helping enterprises unify customer data and deliver real-time personalization at scale. More about me →
14+
years in enterprise
martech & data
martech & data
AEPAdobe Experience Platform specialist
CDPCustomer data unification & identity
Real-timeCross-channel personalization at scale
4 industriesFinancial services · Healthcare · Automotive · Consulting
What I do
Architecture that connects data, technology and business goals
Real-time personalization
Cross-channel orchestration and data-driven personalization at scale, from audience strategy to activation.
Architecture & strategy
Aligning business strategy with technology roadmaps, leading multi-solution implementations and advising executive stakeholders.
Portfolio
Selected work
Side Project
Civic Voice
I built CivicVoice (ourcivicvoice.org), a soft-launched platform that helps people report local civic issues—like roads, water, and neighborhood problems—with strong privacy defaults and a …
Certification
Data Science Principles
This program has provided me with a strong foundation in data science, focusing on key concepts such as Prediction and Causality, Data Wrangling, and …
Insights
Latest writing
Understanding Backfill: A Tale of Two Pipelines
When setting up a data ingestion job, there’s one sneaky little setting that can change how much data you actually get: backfill. To help…
Understanding Identity Graphs in Adobe Experience Platform (AEP)
In the world of digital marketing and customer data platforms, identity resolution is a critical process. It helps brands stitch together multiple data points…
Let’s connect
Questions about Adobe Experience Platform, customer data or personalization? I’d be glad to hear from you.