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Thoughts on martech, automation, analytics, and building growth systems.

Data Ingestion

Understanding Backfill: A Tale of Two Pipelines

When setting up a data ingestion job, there’s one sneaky little setting that can change how much data you actually get: backfill. To help you understand it intuitively, let’s walk through a simple story —…

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Martech

Understanding Identity Graphs in Adobe Experience Platform (AEP)

In the world of digital marketing and customer data platforms, identity resolution is a critical process. It helps brands stitch together multiple data points to form a unified view of their customers. Adobe Experience Platform…

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