Work · Case Study

Lead Routing Automation

Reduced manual lead assignment with a rules-based routing workflow.

Designed and implemented an automated lead routing system.

Challenge

Sales reps spent hours manually assigning inbound leads.

Solution

Built routing rules in the CRM with enrichment and SLA alerts.

Results

Cut assignment time by 80% and improved speed-to-lead.

Tools: HubSpot, Zapier, Looker

Martech AutomationGrowth